Founder: Late S. M. Mohiuddin

“Sourav Zarda Products” was established in 1960 in Calcutta, West Bengal India by its founder Late Syed Mohammed Mohiuddin. He had chosen the word “Sourav” for his company which means Almoattar (المعطر) or bil-ʿitr (بالعطر) in Arabic,“Sughand” in Sanskrit, Bangla, & Hindi,
“Aroma” in English and “Khushboo” in Urdu. The name “Sourav” signifies Aroma which inherently has a universal appeal.

Our founder was engaged in the manufacturing of Kala Patti Zarda, Sourav Rupali Mushki Dana & Sourav Zafrani Zarda since 1960 which were the most loved by its consumers and high quality product in that era. He also introduced Nilratan Qiwam, a premium quality product in mid 1970s.  
The quality of products with fine taste and superb flavor were a tribute to the vision of our founder Late Syed Mohammed Mohiuddin.